Recently, I’ve seen discussions on various social media outlets that pertain to book covers. The main debate is between hiring a graphic designer versus doing what you can on your own. The argument for the former is that a professional can make your cover compete with the books produced by major publishing houses, which in turn can boost sales. The counterargument is that the cost of hiring a graphic artist can be out of budget, therefore if your have the skillset you should create your own cover. I see both sides of the argument.
Research shows that people shop with their eyes. As such, your cover should look professional and not like a 5 year old drew it in art class (unless that is what you’re going for). Your cover should convey what your story is about without being over or underwhelming. However, not everyone has the dough to shell out for a professional. In the first rendition of my book, I went to Fiverr. The Fiverr result is above on the left (I got nothing but love for Fiverr, just not in the case of this cover). When I decided to rerelease the book, I went a different route, and forked over a few extra coins.
I’m still undecided about whether or not a better cover improves the chances of someone purchasing your book mainly because I think other factors contribute to sales as well (e.g. knowing your audience and connecting with them). Yet, if you have the skills to create your own cover, there’s nothing wrong with saving a few bucks and doing it yourself.
What are your thoughts? Should indie authors hire graphic artist to create their covers or should authors utilize their own skills? Leave your comments here or find me on social media!