Targeting An Audience

You got those readers I need?

You got those readers I need?

Ok guys. If you’ve been following my independent author journey, then you know that the struggle is real! The biggest obstacle by far is marketing and trying to zero in on who exactly is my intended audience. Who in the hell would be interested in reading Twisted and how can I reach out to them?

I attended a Twitter conversation yesterday about branding yourself in the market. (I find the live Twitter conversations fascinating, but kind of hard to keep up with. Questions and answers are rapidly flying everywhere!) I asked the moderators what branding techniques authors could employ to promote themselves. One of the moderators asked who my audience is. That’s where I drew a blank. I have no idea! Initially, I thought it would be millennials who enjoy reading fast-paced thrillers (I’m not so sure it’s just millennials now). I told the moderator as such. She suggested that I whittle that down. Ok. Whittle it to what though? I honestly have no clue.

Therefore, dear reader, I’m asking your opinions to get more ideas on a target market. For all of y’all who’ve read Twisted or the free sample on the blog, who do you think would most enjoy reading this story? I’d LOVE to hear your comments here or on social media! Oh, and a big shout out and hugs to my teacher readers! I really appreciate the support and engagement!

7 thoughts on “Targeting An Audience

  1. Hi Stephanie,

    So your book has a mary jane entrepreneur in it, right? I seem to remember you mentioning that once, and the title underlines it well. But I looked at the blurb on Goodreads and Amazon but didn’t see any mention of it. I’d say that should be upfront in the blurb. Weed is a big deal right now, what with it being legalized in some states (including our nation’s capital), while others are holding out. Don’t hesitate to put your book on tap where people are bellying up the the bar for a tall draft of that particular drama.

    Also, search Twitter, G+, Facebooger, and everywhere else you can for people who are talking about marijuana business models. Get up in there. Those are your readers. They just don’t have a clue your book exists yet!

    Good luck!

    Cheers,
    -=Cliff>

    • Thanks for your suggestions Cliff! I’m a little apprehensive about mentioning AJ’s weed biz in the blurb because I don’t spend a whole lot of time discussing the specifics of it in the story (e.g. the daily operations, cultivation, drying, etc.). However, I’ll figure out a way to explicitly incorporate AJ’s enterprise into the blurbs. Any attention and traction would be great. BTW, like “Facebooger.”

  2. First off, yay! So glad you were able to join #mediachat last night! It moved really FAST! I had a hard time keeping up as well. But I agree with Cliff – weed is such a hot topic right now, adding it to your blurb will pull readers in. Additionally when thinking about my target audience I thought of 1: the books that inspired me that are similar to my book, then piggybacking off of their target audience. 2: I thought of the people who I’m writing the book for and who have enjoyed reading it. Which ended up being me and my sisters, making my target market young adults who enjoy epic fantasy such as Lord of the Rings, Harry Potter and The Chronicles of Narnia who are between 12-21 and most likely come from a religious background and enjoy wholesome books. Hope that helps!

    • Thanks for the insight Angela. I’ll have to think about what books are similar to mine. I’ve been told that it sounds a bit like Savages by Don Winslow. I’m not really sure who would enjoy my story. My family and friends have, but their ages vary so it’s kind of hard narrowing down a specific age range. I guess I could examine their likes and hobbies, but even that widely varies.

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  4. OK, I’m going to try this again because last time I timed out and I had this thing I was trying to say about my categorization of simple and complex audience but forget it now. My other suggestion to you outside of the one I made about Savages and whatnot, is to truly know what your book is about. This does not mean just what you write as the blurb or the synopsis but what things are truly explored in the book and that people can relate to. For instance, my horror book DARKER, while being a newer take on Carrie is really about not fitting in in a world that still doesn’t respect differences in this case, coming from the viewpoint of an African-American young woman. Pin down the real meaning of your book and find people who review books that way.
    Also, it’s good to have a holiday or a season around which you can market your book. Bestsellers are a very seasonal thing. For instance, if you’ve been paying attention to market trends on Amazon and other booksellers, you’d know that the most recent highest paid books are highly influenced by the start of school. Catcher in the Rye, Old man and the sea, etc. There is always a season for every genre where it explodes. Find it and use it.

    • Hmm… you’ve given me something to think about. I’ve thought about doing a post on the themes I wanted to highlight in the book (and I kind of brush on that in the “On Twisted Greens” post). However, my only concern is that I don’t want to impose all my views on the reader since I think people takeaway their own themes from fiction.

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