Social Media And The Dreaded Clique

I debated on whether or not to post this, but here goes nothing…

You’ve decided to do it. Everyone else seems to be doing it, so why shouldn’t you, especially if you need to get your name out there to promote <insert product or service>? Therefore, you decide to go ahead and set up that Twitter account, Facebook profile, Google Plus profile, and just about every other damn social media platform you’ve been told to try. After all, you have to get your name out there, right? How else are you going to peddle your product to a large audience?

So, you’ve established your profiles. Over time, you’ve met some people and everything seems to going well; you’re chatting, mostly about superficial things here and there and meeting other people through the relationships you’ve already established. You’re just freaking swell and chugging along on the little social media train. People genuinely seem interested in what you have to say…. Until one day you start noticing little things here and there. It’s all subtle of course. No one is overtly saying I’m not feeling you anymore or that your content sucks. Yet, you notice actions, or rather inactions. People aren’t reading your blog posts or sharing them anymore. People no longer comment on the silly memes or articles you’ve linked to your profile. Ah! Somewhere along the line, people you’ve regularly conversed with are fading into the abyss of the Internet. It gets worse though. Not only do they seem to fade away from you, but they also seem to regularly converse with the same group of people. You know what I’m talking about. They share and comment on each other’s posts, comment on each other’s silly memes about work and life. Hmm. That’s when that dreaded thought first crosses your mind. Dare I say that social media is cliquish?

Ha! Pretty much summed up my sentiments.

Let’s face it. Cliques happen. But why are people cliquish? Is it just the nature of the beast that we call human socialization? Maybe. Ok. So I know you’re probably thinking; Stephanie, cliques only exist in high school. Or, how could they exist virtually? Ha! Walk on any college campus and stay for a while. You’ll soon see that cliques are very real. You could argue that they are just remnants of high school and that they fade with each subsequent year of college. Yeah. Tell that to those people who go to a fraternity or sorority “meet and greet” or “open house” and don’t get selected to pledge. From what I hear, the answer (if any is provided) is that the “would be pledge” wasn’t a good “fit” for the organization. {Side note: Surprisingly, or perhaps not, I’ve heard of this happening after failed job interviews as well.} As far as virtual cliques are concerned, hang out on a social media platform for a while and I’m sure you’ll start seeing certain people interacting more with the same group of people.

Recently, I was chatting with a fellow blogger/indie author/cool person of the social media community. I asked if she also noticed that people tend to form cliques on various social media platforms. She commented that it’s a trend that happens and you soon get used to it [clique forming] and you’ll move on accordingly. Damn. I guess. However, that still doesn’t change the fact that it sucks.

And with that, dear reader, I continued to mull over social media group formations. The more I thought about it, the more I thought that perhaps my observations were too harsh and that clique wasn’t the right word, or rather description for what I observed on social media. After all, people naturally tend to be more friendly towards some more so than others, mainly due to commonalities. Furthermore, the more you have in common with someone, the more likely you are to repeatedly interact with that person and vibe with what they have to say. I don’t think that behavior is necessarily cliquish, but rather the natural progression of friendship once you get beyond the superficial layer(s).

As such, I decided to not dwell in the pit of social media despair. Instead, I thought my musings would make a great post on the blog. Who knows? Maybe there’s someone else out there who’s feeling similarly. I guess my fellow blogger/indie author/cool person of the social media community was right; you get over it and move on. I’m sure my words will gravitate to people who will connect with them.

Well, what are your thoughts about social media? Do you think that it promotes cliques? Groupthink? Harmony? Peace? I want to hear it all; the good, the bad, and the down right ugly. Leave your comments below.

One thought on “Social Media And The Dreaded Clique

Leave a Reply

Your email address will not be published. Required fields are marked *